David Murphy from Mobile Marketing Magazine wrote up a quick piece about GripOffs, our system and the future potential of the platform this morning. Check out a brief excerpt:

…what you do, in fact, is go back to the mobile site once you get to the shop or restaurant making the offer, select the appropriate mobile coupon, and hand your phone to the cashier. So there’s no need to send the coupon to the handset, and no need for the phone to have anything other than mobile web-browsing capabilities.
Presumably there still needs to be some sort of POS infrastructure at the retail end in order to redeem the offer and enable the advertiser running the promotion to measure its success, but even so, as mobile couponing schemes go, this one looks to have potential.

Thanks David, and we look forward to updates on all things Mobile and .Mobi at Mobile Marketing Magazine.

-GripOffs Team