For advertisers that are hesitant to try the new advertising format that the GripOffs platform offers, we wanted to share with you a recent report from Nielsen titled, ‘Critical Mass: The Worldwide State of the Mobile Web.‘ The Whitepaper was released in July 2008 so the data is fresh.

The first thing we want to know is “who is using the web from their cell phone?“  In the Uniter States the figures are 15.6% of all mobile subscribers. That equates to 40 million active mobile web browsers here in the states alone. (Stat came in May of 2008)

Is this number going to increase?

The answer to this is a resounding, YES! With more and more mobile companies coming out with data plans, unlimited texting, email applications, chat applications, 3G networks and other components, the average cell phone user will be more accessible to the mobile web.

Google is getting close to reaching launch with its Android platform and that will kick down whatever part of the door that still remains up.

One last quote and stat from the Nielsen Mobile Report:

As mobile Internet publishers build out an advertising inventory, advertising is becoming a common part of the mobile Internet experience: 26 percent of mobile Internet users recall seeing some form of advertising while using the mobile Internet. Mobile Internet users are 60% more likely to be open to mobile advertising than the average mobile data user.

If you have any other questions regarding who is using the mobile web, or to find out how GripOffs can help get you in front of the 40 million U.S. mobile web surfers, please send an email to jim@gripoffs.com.

For the full Nielsen Mobile Report, click here.

-The GripOffs Team