Newspapers and Mobile Coupons

It is no secret that the print world is feeling the effects that the Internet and Mobile have brought to the table. Both mobile and online act faster than traditional print as there is a focus on”right now.”

With this epidemic comes the Sunday Coupon section in the paper. This is still a major player. In fact, Scarborough Research finds that:

the thrifty still turn to Sunday newspapers as their top source for coupons. While many search for deals on the Internet, 53% of households got their coupons from the Sunday paper in 2007. Only 11% of households did so online.

Being in the mobile advertising world, we tend to believe that technology is making coupons more convenient and more relevant than your Sunday edition.  With more and more phones bringing in GPS navigation, 3G networks to browse the mobile web faster and smarter mobile advertising, it is only a matter of time before companies feel confident in placing their Sunday morning coupons on a cell phone.

The people using mobile phones and sending text messages is a diverse crowd as Mobile Marketer reports:

In 2007, more than 350 billion text messages were sent in the U.S. Though certainly popular with the demo, text messaging is not just limited to teenage mobile users. Nearly half of all active SMS users are over the age of 35. The mobile audience is a broad and diverse one that reads 94 percent of all text messages.

Research firm ABI Research goes on to state that:

63 percent of consumers feel a coupon is the most valuable form of mobile marketing.

Coupons that can relate to a geographic location, say in the middle of Sanford, FL (a suberb of Orlando), that can tell you food deals within a 5, 10 or 20 mile radius can make everyone happy from a targeted market and potential customers for the advertiser to valid coupons that consumers will actually use.

Time will tell how it plays out, but rest assured that GripOffs is aimed to stay ahead of the game and bring Mobiel Coupons to the people that matter to your company. For advertising rates or to hear more about GripOffs and Mobile Coupons, please send an email to jim@gripoffs.com.

-The GripOffs Team